Which Is the Catchiest Song?
Nothing in the world is as subjective as music. Everyone reading this
has, at some point in their life, shared a life-changing song with a
friend who said, "Eh, I wish it had more drums." Besides, if record
companies could rely on math to tell them what's going to be a hit, the
music industry would be easy. Well, guys, we have good news ...
London researchers
started by observing thousands of volunteers singing along to various
songs and took careful note of which ones produced the most
uncontrollable enthusiasm from the participants. Once they had their
sample, they started breaking the tracks down into their core elements.
So, you want a hit? You need detailed musical phrases, a lot of pitch
changes, and a male voice with a high vocal range. If you have a good,
shouty rock ballad with a simple, memorable hook, then you've got
yourself a catchy song. For example, the top match in their experiment
was Queen's "We Are the Champions":
With this simple power ballad, Freddie Mercury unleashed the perfect
storm of elements that make it impossible not to sing along if you hear
it playing. The simple hook embellished by Mercury's ability to switch
from baritone to punch-in-the-nuts pitch and everywhere in between is
the code to a complete brain hijacking.
The same can be said about "Livin' on a Prayer" by Bon Jovi, which
also scored high on the list of both catchy songs and big-haired '80s
bands:
According to the researchers, a song is more addictive if the
vocalist manages to spit out more words before needing to take a breath,
like "She says we gotta hooooold ooooooonnnn to what we've got
(breathe) 'cause it doesn't make a difference if we make it or not!"
Combine that with Jon Bon Jovi's powerful, high-pitched yelling in the
chorus, and you have crack for the ears.
Oddly, it was reported that a key requirement of catchiness is that
the singer has to be male. The researchers speculate that we're tapping
into some inherent psychological intuition to follow male tribal leaders
into battle. Which of course is ridiculous, because who would follow
Freddie Mercury into battle? Actually, scratch that. That would be
goddamn amazing.
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