This is Rock & Roll Rehab not World Music Rehab so I'm a little surprised I got sent the new CD titled World Ignition by the Los Angeles alt rockers meets World Music band Alarma. However, since I really like this CD I'll talk about it a little. This sounds more World Music than Alternative to me and I'm not really sure of the correct terminology but it's very Latino, or salsa, or Hispanic, again, I apologize if I'm getting the terms wrong but you get the idea. Very East L.A. if that makes sense.
Alarma are, at its core, Pedro Martinez on lead vocals, guitar and keyboards, Alessandro Morosin on guitars and back up vocals, Greg Panos and Eduardo Sandoval on drums and are joined on this CD by Richard Esparza on bass, Rito Fonseca on drums, Ulises Rodriguez on accordion. The song writing is credited to Martinez and Morosin except Negra Tomasa which was written by Guillermo Rodriguez Fiffe with the English translation by Pedro Martinez.
The production is first rate by Pedro Martinez and Jaff Rayl and was mixed by Jeff Raly at Raylz Studio in Orange, CA. It was mastered by Digiprep Mastering in Silverlake. These are local SOCAL boys. Their press kit says they're from "Northeast" Los Angeles which could actually mean Santa Clarita (neighbors of mine). They describe their music in probably a lot more accurate terms than I could as Latin Cumbia, Reggae, Ska, African and with some middle-east influences. It is very rhythmic but also extremely melodic. Good solos on top of soothing but invigorating acoustic base and clear and pleasant vocals.
Alarma began as an experimental Latin Rock project along the lines of Santana or Los Fabulosos Cagillacs. They performed live on Fox 11's Good Day LA and have released two full length CDs; Ripe Condition and the new World Ignition. They're not really Rock at all but more Pop and traditional although traditionalists would surely take umbrage with that. Imagine if Santana was a Pop band rather than a Hard Rock band and maybe you'll get some kind of an idea. Really, I'm not the person to review this except to say the vocals and instrumental performances are very good as is the overall production and sound quality.
What I find interesting is whenever a conservative government takes power (or whatever this is we have now), it seems to invigorate the arts and activism. In the lyrics of Alarma's music you can hear that call to action that has been silent for the past eight years (no reason for it then). A great example is a line from Indignados from their previous CD Ripe Condition that goes, "If you don't let us dream then we won't let you sleep". Now Alarma isn't as rockin' as Santana and has some Modern Rock touches like bands like fun and some other recently popular hit makers but its Latin roots are always front and center while still Top Forty Radio ready. They also seem like a really fun live act.
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